Ad Giggles Performance Marketing Executive Interview Experience (2025)

I have a degree in Literature. I work in performance marketing now. Here is the unglamorous version of how that happened.

• Role: Performance Marketing Executive
• Location: Mumbai, Maharashtra
• Year: 2025
• Timeline: 2 weeks, application to offer
• Rounds: Technical Assessment → Case Study → Campaign Discussion → HR Round
• Difficulty: Medium — marketing analytics required
• Outcome: Offer accepted
• Compensation: ₹8 LPA base / ₹11 LPA total comp

About Ad Giggles

Ad Giggles is a digital marketing agency specializing in performance marketing. They manage campaigns across Google Ads, Facebook Ads, and other platforms. The role involves campaign optimization, analytics, and ROI improvement.

Round 1: Technical Assessment

Format: 45-minute online assessment Sections: Digital marketing fundamentals (15 min), Platform knowledge (15 min), Analytics basics (15 min)

The assessment covered digital marketing fundamentals (CTR, CPC, CPA, ROAS), platform knowledge (Google Ads, Facebook Ads Manager), analytics basics (Google Analytics, conversion tracking), and A/B testing concepts. The questions were practical, testing understanding of marketing metrics and optimization strategies.

What they were testing: Marketing fundamentals knowledge and understanding of key metrics. They wanted to ensure I had the foundational knowledge for performance marketing.

No interviewer - this was a self-paced assessment.

Round 2: Case Study

Format: 60-minute written analysis Duration: 55 minutes

The case was about improving campaign performance:

"An e-commerce client's Facebook campaigns have declining ROAS over the past quarter. How would you diagnose and improve the situation?"

I structured my approach: analyze campaign data (CTR, CPC, conversion rate, AOV), identify potential causes (ad fatigue, audience saturation, creative fatigue), propose solutions (refresh creatives, expand audiences, adjust bidding strategy), and implement A/B tests to validate hypotheses.

What they were testing: Problem-solving methodology, analytical thinking, and ability to diagnose campaign issues. They wanted to see if I could systematically approach performance problems.

No interviewer - this was a self-paced written exercise.

Round 3: Campaign Discussion

Format: 45-minute video call Interviewer: Senior Performance Marketer Duration: 40 minutes

This round focused on my previous campaign experience. The interviewer asked detailed questions about campaign setup and structure, audience targeting strategies, budget allocation decisions, and performance optimization techniques. I walked through specific campaigns I had managed, explaining the rationale behind key decisions.

What they were testing: Hands-on experience, strategic thinking, and ability to justify campaign decisions. They wanted to see if I had practical experience and could explain my reasoning.

Interviewer approach: Experienced and inquisitive. He asked detailed follow-up questions to understand the depth of my experience and decision-making process.

Round 4: HR Round

Format: 30-minute discussion Interviewer: HR Manager Duration: 25 minutes

The HR discussion focused on analytical mindset, attention to detail, and ability to work with numbers. Performance marketing requires comfort with data and metrics.

What they were testing: Cultural fit, analytical aptitude, and alignment with Ad Giggles's data-driven culture. They wanted to ensure I was comfortable working with numbers and making data-driven decisions.

Interviewer approach: Practical and straightforward. She emphasized the importance of analytical skills in their agency environment.

The Insider Insight

Ad Giggles values data-driven decision making. They're not looking for creative intuition — they want marketers who can analyze data, identify trends, and make evidence-based decisions. If you're comfortable with numbers and spreadsheets, you'll do well.

Compensation

The offer was ₹8 LPA base with performance incentives bringing total comp to around ₹11 LPA. For Mumbai in 2025, this is competitive for performance marketing roles at agencies.

Frequently Asked Questions

How hard is the Ad Giggles Performance Marketing Executive interview? The difficulty is medium. They test marketing fundamentals, analytics skills, and practical campaign management knowledge.

How long does the Ad Giggles interview process take? Expect 2–3 weeks from application to offer. The process includes technical assessments and case studies.

What ad platforms does Ad Giggles work with? They primarily work with Google Ads, Facebook Ads, Instagram Ads, and LinkedIn Ads depending on client requirements.

How much do Performance Marketing Executives make at Ad Giggles? Performance marketing executives can expect ₹8–11 LPA total comp in Mumbai with performance incentives. Senior roles earn ₹12–16 LPA.